characteristics of the economicalldvertiusages in SUV advertisement like the advertisement of Sorento, Santafe, Rexton ertiso on. After they built this characteristic in consumer's mind, the consumer start to consider the car's design, comfortable to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In the initial stage, the SUV ma
consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, consumers can approach tho
came being and luxurious goods consumption occupy in Domestic economy income specific gravity. Korea luxurious goods consumption is recognized issue that persisted and hard to solve.
Luxurious goods is the thing which famous or is expensive. Luxurious goods consumption is increase steadily according to this. We recognized characteristics of a consumer buying luxurious goods and their desire.
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
consumers wanting authentic feelings stemming from having luxury brand handbags and higher demand would eventually lead to a handbag inflation that was mentioned above.
4. What key factors determine the success of makers of fine ladies handbags and leather accessories?
Before determining the key success factors of ladies handbags and leather accessories, let’s see the characteristics of f
Ⅰ. introduction
A demand of Korean Cabbage has various characteristics compared with other food because of seasonally demand. First of all, there is strong seasonally demand change especially just before the winter. Traditionally, Koreans store cabbages with salt and levigated chili, we call it Kimch, in the fall for consuming during winter. Also, as same with other food, the supply of cabbag
characteristics in market structure.
Initial difference is number of trading partners (suppliers and consumers) in purchasing market and retail sales market of agricultural products. Purchasing market has imperfect market structure that represents characteristic of monophony demands or oligopoly demands, because buyers made purchase contraction with numerous suppliers based on their adva
characteristics - 10 20 30 40
・ Professional features - middle high school students, college students, and general office workers, professionals, self-employed
・ Economic characteristics - high, middle and low income
3) Segmentation analysis of purchasing requirements.
why
・Functional benefits - Reasonable proof, distinctive flavor and fragrance, cheap price, hea
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G